Giving Experiences now trigger a Donate Event for Facebook Pixel instead of a Purchase Event
Giving Experiences are optimized to track Donate events, not traditional Purchase events.
This distinction matters:
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Donate events are designed specifically for charitable giving—not e-commerce.
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Unlike Purchase events, you do not need to set up a product catalog to track conversions.
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This keeps things simpler and more aligned with the heart of fundraising—your donors are giving, not shopping and you don't miss events
For full details on setting up Facebook Pixel on your Giving Experience check out https://help.givecloud.com/en/articles/4450281-how-do-i-set-up-my-facebook-pixel